It’s the hype or the pre-game show that gets you! That is the motor that runs the car. Back in the day circus’s used an advance person to ahead and get the hype going in whatever town they were visiting. Today the advance person is Television. The hype starts sooner for the event and with TV coverage the hype is everywhere and often for the upcoming event.

The best example of hype today is sporting events. Actually hype can be best described as anticipation. Just like the Carly Simon song “Anticipation” the time prior to the event is spent telling you what a big deal the event is going to be. If done correctly the hype will have you ready and waiting with anticipation for the day of the event.

Sports uses hype the best. It can start a week or so in advance of the big game. As the time prior to the event dwindles the hype heats up. It goes from just hyping the game to inside looks of the players, the team and sometimes the city, The hype becomes a drama with a multitude of endings. But the bottom line is that if you get caught up in the hype there is no way you are going to miss the game.

However, sports hype is just a fraction of the hype we get on a daily basis. American society is full of hype for just about anything. The trick of it all is to take what you are interested in and let the hype take you away, it’s free and there is plenty of it! Enjoy it all!!


Rick Schultze

A few years ago at a writers conference held in the central Oregon coast town of Yachats, where I live, I listened to the late Ken Kesey, a frequent visitor to the area, tell a writer that this could be a hard place to write. “If you think you can sit there staring at the ocean for inspiration you’re wrong, it’s not out there, it’s in your head!” He was right; it is beautiful here in Lincoln County, the kind of beauty that makes concentrating on anything else tough and since hearing that insight, I’ve written at a desk facing a wall, no windows opening onto a ocean view, although I have one, but it’s worked. I’ve done, and do, different kinds of writing. As a freelance writer I’ve been a observational columnist, a humor columnist, a book and music reviewer for newspapers, magazines, and online. However, as a creative writer, my heart belongs to fiction. In that genre I do short stories, road adventure stories, musical adventure tales, and in current production, are three small novels. So really the purpose of this web site is to give you a glance of some of the things I’ve done, a preview of what’s coming, and hopefully, a view of what it’s like to be a writer living in a small town on the Oregon coast!