Well we’ve made it another year and it sure hasn’t been dull or mundane. World events, sports, politics, and the economy are just a few areas that have had upheavals and cataclysmic events that have affected the courses they have taken. Landmark decisions, new interpretations of current laws and the rapidly growing use of electronic communication has changed the way we talk to one another and the way we view law enforcement and surveillance by authoritative agencies. To say it’s wise to view the New Year with eyes and ears wide open is an understatement. More and more it’s necessary to pay attention to what’s going on around you!

Having said that I’d like to put a couple of things I find odd out here and ask if they make any real sense. The first one is the drug they offer for restless leg syndrome. It sounds good as restless leg syndrome isn’t something worth having. Ask anyone that has it if they ever get any sleep. Nevertheless, after the sales pitch in the commercial they go over the obligatory side effects and add that one side effect could possibly cause one to have uncontrolable sexual urges and the desire to gamble and drink. That sounds a bit dangerous to me; I’ll keep the restless leg, sounds healthier and not nearly as expensive.

The other commercial that doesn’t make sense to me is the one where one automotive manufacture advertising it’s time to get a new car or truck so you need to get rid of the one you’re driving now and get a new one. So if something happens to your ride you must get a new one correct? Sure, so tie your truck to the dock then let the ferry you’re riding on pull out so your truck sinks into Puget Sound? Or say when you’re high on a cliff overlooking the highway get the family together to push a bolder over the edge so it smashes your car? Or cut down a tree so it falls on and destroys your car? All good ways to total out a relatively new and expense piece of machinery, but the best one is to have a guy in a steel factory driving a fork lift which drops a huge steel beam onto a vehicle!

The commercials are catchy, hard not to watch something getting all smashed up, kind of like looking at a wreck, but they show a blatant waste of things and I’m sure the insurance companies are wise to a staged wrecking.

Most of us would love to own one of the vehicles they crush; they are nice and have many miles left on them. There are people who have no vehicle at all and can’t afford to buy one yet these commercials insist “just wreck the ride and grab a new one”!

Personally I hope 2008 will prove to be a year that really stupid commercials like that are nothing but a memory, heck real life is hard enough without having to figure out a way to wreck my trusty Ford!
To contact Rick Schultze email: yarick@pioneer.net


Rick Schultze

A few years ago at a writers conference held in the central Oregon coast town of Yachats, where I live, I listened to the late Ken Kesey, a frequent visitor to the area, tell a writer that this could be a hard place to write. “If you think you can sit there staring at the ocean for inspiration you’re wrong, it’s not out there, it’s in your head!” He was right; it is beautiful here in Lincoln County, the kind of beauty that makes concentrating on anything else tough and since hearing that insight, I’ve written at a desk facing a wall, no windows opening onto a ocean view, although I have one, but it’s worked. I’ve done, and do, different kinds of writing. As a freelance writer I’ve been a observational columnist, a humor columnist, a book and music reviewer for newspapers, magazines, and online. However, as a creative writer, my heart belongs to fiction. In that genre I do short stories, road adventure stories, musical adventure tales, and in current production, are three small novels. So really the purpose of this web site is to give you a glance of some of the things I’ve done, a preview of what’s coming, and hopefully, a view of what it’s like to be a writer living in a small town on the Oregon coast!