He or she that facilitates a deal that benefits both the seller and the buyers. Here we are talking about the band that is for sale and the club owner or promoter that is buying the band. Done correctly both parties make some money.
That is in theory but in reality for a new band finding an agent is tough. The club scene was very competitive and for an agent to have steady work for their bands requires club owners that are willing to pay and bands that can draw enough fans to pay for themselves. At this point the agent must be able to maintain the correct balance between all parties involved.
Again what we are talking about is when there is a vibrant nightlife and venues to support it. It’s hardly and agent sitting in their office just making calls and plugging in bands to open spots. It wasn’t that. It requires the agent to be out and about on a nightly basis checking on their bands and the clubs they are working in.
At this level a new band was likely to be playing a small club on the weekends. Hopefully they would be working up to playing bigger clubs on a weekly basis. However, the agent is the key here.
A good agent would have some good clubs and always being on the lookout for new talent to work into their established club accounts. For an agent to get to the point where they have work for a lot of bands the agent will have to be good at dealing with club owners that always want good deals on band prices and bands that always want more money! It’s a fine dance that a good agent can master and hopefully their bands can dance that dance with them!
Next we’ll take a look at the bands first big break.